These are my notes made on different audience theories and how different media interacts with different audiences in a number of ways. I have heard of the hypodermic needle theory before but not in as much depth as this and I have really got to grips with how different media has different effects on different the audiences. This will impact my media now as I will begin to look at different types of media and see what category it falls into and what the effect of the audience will be. These audience theories have certainly changed the way that I will look at any type of media.
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