Media Evaluation

Media evaluation from jettwestwood

Main Task Final Title Sequence

This is Our final title sequence. I have used a royalty free soundtrack and added some final shots to shape more meaning and to extend the length of the video to meet the requirements. I have composed an abrupt ending because I fell that it is quite satisfying to watch and leaving the title sequence on a cliffhanger to create suspense and tension for our thriller.

Target Audience Research

This is our statistics for our target audio research.

Job Roles

Within the group we all have different job roles. Ben Llyod is our director, Sophie Tinker is our producer and Chloe Bacon is our director of photography, leaving me to take on the role of editing our main task. I felt that I would get to grips with the software slightly more to give the group more depth and opportunities while editing. Our director of photography decided to take on the role of researching our target audience and creating surveys and feedback forms to help us adapt our main task to benefit it for the better. Our producer and director were in control of researching external sources of help from directors and editors of other companies to gain professional feedback.

Editing Main Task

Editing the main task was a challenge for me as our ideas are higher in complexity compared to our preliminary task. This meant that as the editor I had to come to grips with the software and dig a little bit deeper to gain quality results.

I searched up this Adobe Premiere tutorial of how I could improve the quality of our shots. This tutorial enabled me to change the colours and tints of shots that I chose. I decided that our shots of our suspect board should have their tint changed to have an effect. I proceeded into changing all of our suspect board shots to have a light blue tint. This gave the shots of the suspect board a flashback feel and further separated them from our regular shots. This made these shots stand out and giving them a flash back effect made them appear that they were in the past and our main shots of the party scene were in the present. These establishments shaped a bit more understanding to our audience as our feedback suggested that they were a bit confused about our story.

This youtube tutorial showed me how I could lighten up dark shots through editing. I decided this would be useful to our shot of Arthur as it was dark and hard to see but on the other hand it was a really nice shot of his head movement so we didn't want to refill it if possible as we liked the shot. I managed to artificially lighten the shot to make the shot clearer to the audience. In effect, this editing technique worked really well.

This screenshot depicts that I have spaced out the shots. I have done this to synchronise the blackouts and timings with the shots with the deep soundtrack we used. This gave our title sequence a hard and rough feel to create suspense.

To further shape meaning to our title sequence. We decided that it would be a good idea to input some audio of someone speaking about a crime investigation as if the were the police. I managed to record Arthur saying some lines about an investigation. To further create the feel that the audio was spoken by the police, we thought it would be a good idea to give the audio a walkie talkie effect. I managed to do this by adding an EQ to the audio clips and altering the frequency and output. It took a lot of messing about but i managed to find the perfect frequency and output to give this effect and applied it to all three of our audio clips of Arthur speaking about an investigation. After the frequency was changed, I thought it would be a good idea to mess about with the pitch so that it sounded like someone else was speaking it like a full grown man. After messing about with the frequency for a few minutes, we found the perfect frequency that completely changed Arthurs voice and give off the impression that a police man was saying these words about a real investigation. I applied this to all three audio clips with the same statistics. 

Main Task Third Draft

I have changed the order of the shots and titles completely and used a hard grime soundtrack and synchronised it to the title sequence to create flow and tension with black out shots. The only problem is that our video is quite short and the soundtrack is not royalty free. I will continue my research into finding a royalty free soundtrack that suits our title sequence and adding in extra shots to meet the time requirements.

Audience Feedback

Our director of photography Chloe has created a series of questions for the audience to answer to gain feedback about our title sequence. We can use this feedback to help us improve our title sequence and meet the demands of the consumer. The questions Chloe has designed are aimed to get information/feedback about our weak points of our media product, thus meaning we will be able to review these answers to improve our weak points to potentially make our media product stronger overall.